Hi! My name is Ariela.

  • Location: Vermont

I’m a web designer and digital marketer with 19 years of experience. I built my first website in 2000 and have been working in the industry ever since.

Today I work for Flexible Systems in New York. I work remotely from Vermont with a team of programmers, graphic designers, search engine optimization specialists and PPC marketers. We use technology to coordinate our work from four states: Vermont, Montana, Tennessee and New York.

My Skill Set

One of the things I love most about web design & digital marketing is how the technology used in these industries is constantly changing. I strongly believe in having a growth mindset and am always on the lookout for new learning opportunities.

Whether you have an established site – or are looking to build something new – I can help you attract more visitors, increase user engagement and build your audience.

  • Management
  • Market Research & Analysis
  • Digital Strategy
  • Website Design
  • Search Engine Optimization
  • Adobe Photoshop & Illustrator
  • Adobe InDesign & Dreamweaver
  • Google Analytics
  • Copywriting
  • WordPress
  • Facebook Advertising
  • Instagram Advertising
  • AdWords PPC Marketing
  • HubSpot
  • MailChimp

Examples of My Web Work

These are a few of my favorite B2B and B2C projects. These sites represent straightforward design work, as well as in-depth overhauls that included market research, copywriting, design and SEO. Sites designed for Flexible Systems were worked on collectively with Flexible’s digital marketing team.

On The Side

In my spare time I enjoy using original photos, stock photography, textures and digital painting to create art. I also dabble a bit in photography when I get the chance.

When I’m not at my desk, I volunteer as a Cub Scouts den leader, love spending time in nature, and enjoy learning new outdoor skills. I’m also an avid gardener and enjoy horseback riding.

What Clients & Coworkers Are Saying

I've had the great pleasure of working with these awesome people.
  • I have worked with Ariela at Flexible Systems for the past 4 years. Not only is she one of the most reliable people I have ever worked with, but she is also the most organized. She’s kept our team on track and on time with numerous, tight-deadline web projects. She’s extremely knowledgeable about WordPress, website design and online marketing, and creates amazing websites. On top of that, she’s a great teacher and always makes herself available to help with tough client issues.

    Linda Fiordiliso
    Digital Marketing Advisor
  • I have partnered with Ariela on several projects ranging from small to large and she is an absolute pleasure to work with. She is well organized, detail oriented and very focused on customer satisfaction. I was extremely impressed with her ability to listen to a client’s vision and turn that vision into reality. I look forward to working with her again in the future.

    Anthony Paparelli
    Owner at AAP Consulting
  • Ariela excels at keeping our Digital Marketing team focused and motivated, and her positive attitude promotes a creative environment where everyone feels valued. Ariela’s insight and knowledge inspire me to keep striving to learn more, and I am very fortunate to be working with her.

    Kerri Conway
    Digital Marketing Advisor
  • I recently worked with Ari on a blog ‘tweak’. I had some *very specific* ideas that I wanted implemented and not only did she go above and beyond my expectations, she did it quickly and with much patience! I have worked with designers in the past and this was the most pleasant and effective experience I have ever had! Ari also took my ideas and added her creativity making the whole design so much better.

    Shelly Jaronsky
    Blogger at Cookies & Cups
  • Ari provides exceptional support for my Wordpress website. She responds quickly to my needs and has never failed to respond to an email in a timely manner. She keeps my site running efficiently and smoothly, and is extremely knowledgeable in her line of work. My site is in good hands and I truly couldn’t ask for better service.

    Kristan Roland
    Blogger at Confessions of a Cookbook Queen
  • Flexible Systems was the perfect choice when creating our business website. Ariela & Linda were so easy to work with, professional, creative and always so “flexible.” They patiently listened to our concerns or desires and with ease, created exactly what we were looking for, even when WE were not sure of what that was. Our site came out great- clean, modern and easy to navigate. The team did such a great job, we are working with them again on another site!

    Marla Mendelsohn
    Marketing Manager
  • We were extremely pleased, not only with the final product that Flexible’s Digital Marketing team put together, but also with the process of working with them. From our first conversations with Ariela & Linda, we saw that they were professional and capable… we really felt as if they cared about our specific needs…When Ariela showed us what the design team had come up with, we were amazed at how little tweaking the design needed…Ariela didn’t let a single detail fall by the wayside. She and Anthony worked diligently to make the site work for our specific needs….We were very blessed to work with this fine company, and we look forward to our continuing relationship.

    Lauren Marlow
    Island Christian Church
  • Flexible Systems has been a joy to work with, from the moment we decided to redo our site, all the way through to the end of the process, Ariela, Linda and Anthony have been professional, patient and quick to respond. They made a process that seemed so overwhelming and daunting seem so smooth and almost effortless. It seemed like anything we asked for – poof- it was done! We had a dream and a hope and a vision of what we wanted our website to be and Flexible brought it to life for us! I am so pleased with the results!

    Anny Walker
    Island Christian Church
  • The team of Ariela, Linda, and Kerri at Flexible Systems did an incredible job transforming our old website into a modern, visually stunning, and user friendly site. We immediately received positive feedback from visitors upon launch. Moreover, our volunteer organization which provides youth athletic programs to many under privileged children and families has limited resources, and the talented Flexible team was extremely supportive and responsive to our needs displaying attentiveness, patience, creativity, and attention to detail. We look forward to working with them on future projects.

    Jess Cohen
    Titans AAU Basketball
  • Ariela created several excellent designs for our website. We have a lot of information to get out and the final design delivers our message beautifully.

    Stacy Jolles
    Owner, Dobra Tea Vermont

How Can I Help You?

Please send me an email. I'd love to hear from you!

Do you need assistance with a digital marketing or web design project? Send me a message using the form shown here and I’ll reply as soon as possible.

I Look Forward to Hearing From You

By using this form you agree to share your name, email and IP address. This information will only be used for the purpose of replying to your message.

© Copyright 2019 Ariela Pelaia. Hosted By WP Engine | Get 20% Off Hosting with WP Engine