Ariela Pelaia

Director of Digital Marketing

I’m the Director of Digital Marketing at Flexible Systems in Hauppauge, NY. With 14+ years of experience in marketing, design, copywriting, SEO & SEM I work with a team of programmers, copywriters and SEO/SEM specialists to help businesses bridge the gap between marketing and technology.

Design Work History

  • Director of Digital Marketing2014 - Present

    Flexible Systems

    I work with a talented Digital Marketing team to develop online strategies for small-to-medium sized businesses. Our areas of expertise include brand positioning, content marketing, responsive website design, search engine optimization and PPC advertising.

  • Internet Marketing Project Manager2012 - 2014

    Flexible Systems

    I work with a team of developers and SEO/SEM specialists to help businesses reach new prospects and increase revenue online. We specialize in marketing strategies such as content marketing, search engine optimization, responsive website design and email marketing.

  • Marketing Consultant | Brand Strategist | Web Designer2001-2012


    As a freelance consultant I worked with clients to develop their brand strategy and create sites that helped them reach new customers online. Client industries ranged from non-profits and law firms, to real estate companies and starts ups. In addition to design, I also developed their content strategy and optimized their copy for search engines.


  • "Ariela created several excellent designs for our website. We have a lot of information to get out and the final design delivers our message beautifully." - Stacy Jolles, Owner, Dobra Tea VT

  • "Ari provides exceptional support for my Wordpress website. She responds quickly to my needs and has never failed to respond to an email in a timely manner. She keeps my site running efficiently and smoothly, and is extremely knowledgeable in her line of work. My site is in good hands and I truly couldn’t ask for better service." - Kristan Roland, Blogger at Confessions of a Cookbook Queen

  • "I recently worked with Ari on a blog 'tweak'. I had some *very specific* ideas that I wanted implemented and not only did she go above and beyond my expectations, she did it quickly and with much patience! I have worked with designers in the past and this was the most pleasant and effective experience I have ever had! Ari also took my ideas and added her creativity making the whole design so much better." - Shelly Egglestone Jaronsky, Blogger at Cookies & Cups

Design Skills

  • Photoshop

  • Indesign

  • Illustrator

Programming Skills

  • Dreamweaver

  • HTML5

  • CSS3

  • Wordpress

  • PHP

Digital Marketing

  • SEO

  • Google AdWords

  • Social Media

Have a Question?

If you have a question about my past work or about a new project, please send me an email using the form to the right. I'll respond to your message within 24 hours.

You can also learn more about my current design and digital marketing work by visiting Flexible Systems' website. Although Flexible is located in New York, we work with clients around the country and would love to hear more about your project.

Send Me a Message

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Note: If you are emailing me about an article on please note that I no longer write for About and am unable to respond to article comments or requests for article edits. Please direct any questions about article to the current Guide, whose contact info can be found on the website. Thanks!